WHAT GROWTH FEELS LIKE
What growth actually feels like
Five moments that every scaling firm founder recognizes. The strain is real, specific, and expensive.
Monday 7:15amManaging Partner
Opens laptop to find 47 unread emails. Three are client escalations from Friday afternoon. One is a team member giving notice — the second this quarter. The strategic planning document from last quarter sits untouched in a browser tab, mocking him.
“I was supposed to review the Q1 roadmap this weekend. Instead I spent Sunday afternoon fixing a broken client report because nobody else knows how the spreadsheet works. Again.”
⚠Hidden cost: 10+ hours/week of partner time on operational firefighting instead of strategy, BD, and the work that actually grows the firm
Tuesday 2:30pmOperations Director
New client signed Friday. Nobody has started onboarding because there is no system — just a Word doc from 2021 that three people have different versions of, a shared drive nobody can find, and an email thread that has already forked into four separate conversations. The client has already asked twice when they can expect deliverables.
“Last time this took three weeks and we forgot to set up billing. The client called the managing partner directly to complain about the invoice. I need to fix this process, but fixing it would take two weeks I do not have.”
⚠Hidden cost: 2-3 weeks of delayed revenue per new client, plus reputational damage from inconsistent first impressions that undermine the trust the sales team worked months to build
Wednesday 9:15pmSenior Associate
Manually building a client report by pulling data from four different systems, copying into a spreadsheet, reformatting column headers, fixing the chart that breaks every time, and emailing the PDF. This identical report goes out every month. It takes 6 hours every single time.
“I have a graduate degree and twelve years of experience and I am doing copy-paste for the third time today. There has to be a better way, but nobody has the time or the skill to build one. I have been saying this for two years.”
⚠Hidden cost: $2,400/month in senior professional time on a task that should take 20 minutes with the right system — multiplied by every report, every month, every client
Thursday 11:00amManaging Partner
In a pitch meeting, a prospect asks about turnaround times and your capacity to take on their work. The honest answer is "it depends on who is available and whether anything else is on fire this week." The actual answer is a confident but deliberately vague commitment that the delivery team will scramble to honor.
“We keep winning work we struggle to deliver cleanly. Last month we missed two deadlines and had to apologize to a client we have had for six years. If we win this one, something else will slip. I can feel it.”
⚠Hidden cost: Winning work at the expense of delivery quality — the treadmill that burns out teams, erodes client trust, and eventually makes the phone stop ringing
Friday 5:45pmTeam Lead
Third candidate this quarter who turned down an offer after the final interview. They all ask the same questions: What systems do you use? How do you manage projects? What does your tech stack look like? The honest answers — spreadsheets, email chains, and tribal knowledge — do not compete with firms that have invested in real infrastructure.
“We lost another strong candidate. She asked about our technology and I could see her mentally crossing us off. Two years ago that question never came up. Now it comes up every single time.”
⚠Hidden cost: $50K+ per failed hire in recruiting costs, plus the compounding capacity constraints from roles that stay unfilled while the work keeps growing