$40M recompete. 30-day RFP window. No pre-positioned content. Incumbent advantage nearly wasted.
Challenge
Seven-year incumbent on a $40M task order, but the recompete RFP dropped on a Friday afternoon with a 30-day response window. The proposal team had no structured content library — prior proposals lived across shared drives, email attachments, and departed employees' laptops. Traditional proposal assembly would take 1,200 hours and consume the entire BD team for the full response window, leaving zero time for strategy or differentiators.
Outcome
AI-powered proposal system indexed 47 prior proposals, tagged 312 reusable past performance narratives, and auto-assembled a 70% compliant first draft in 72 hours. Proposal team spent remaining time on win themes and discriminators. Pink Team completed in one day instead of three. Won the recompete with Excellent technical ratings. Evaluated cost was 8% below competitor.
“We had 30 days and no content library. The system built one for us in three days. We won because we had time to write a great proposal instead of just a compliant one.”